As time passes, there are more gold dealers worldwide, and each of them offers people different benefits and features, so how do you know which ones are more appropriate for your investment needs?

The competitive prices and deals each company made all companies try to become better and give a more appealing offer to their clients. Naturally, there are a few companies that stand out from others due to their quality, longevity, and special features.

We are here to talk about those gold dealers. If you are looking forward to buying precious metals or diversifying your portfolio, precious metals are one of your best options.

Whether you buy gold coins, gold bars, or other precious metals, the benefits they give you make investing safer for you.

Gold is a hedge against inflation and a safety net for emergencies, so if you want to diversify your portfolio and start investing for your retirement, this is the best time to buy gold.

Dive into this page to find the best online gold dealers in 2023! We’ve created this list based on each company’s experience, offering, fees, and more.

If you have more questions about what each of these gold dealers offers, you can find the full list of their features on their websites. Let’s get started, and let’s find the best investment option for you in 2023!

What Are the Best Companies to Buy Gold from?

Best Gold Dealers

When we say these are the best online gold dealers on the market, we mean it. We have reviewed dozens of companies and what they offer, and any of them truly makes a difference in how you perceive investments, especially when it comes to assets like gold, silver, platinum, and palladium.

You can feel free to pick any of the online gold dealers listed below, as they are all safe options.

Regardless of that, each of them sells gold, but they also offer something different for those who want to expand their portfolio, so you can go for the one that best matches your taste and investment priorities.

#1 Best for Gold IRAs: Goldco


Goldco is the first company on this page, and it’s the best gold dealer you can pick if you want to invest in an individual retirement account. This is also considered the best place to buy gold and silver online by many users.

IRAs give you several tax advantages, and they are the best option you can pick for retirement investing.

As its name suggests, Goldco focuses on offering physical gold such as gold coins and gold bars. Many people would think that’s a drawback, but it’s actually an advantage.

Companies like the American Precious Metals Exchange, for example, are among the largest online precious metals dealers in the world, but the main difference between this option and Goldco is that this one focuses on a wider variety of assets instead of only physical gold.

Since Goldco does focus on gold, its features work better for people who want to invest solely in that asset. However, if you also want to buy gold and silver bars, Goldco may have a few suitable options for your budget. In other words, that means you can open a gold or silver IRA if you want to.

If you were to look for a drawback to this company, it’s that this business doesn’t offer other popular assets on the market like platinum or palladium. Still, this won’t be a problem if your goal is to diversify your portfolio with gold and silver coins and bars.

We understand there are many scam online gold dealers, so it’s difficult to trust your money to a company you’ve never tried before if you don’t have any references. Thankfully, Goldco has a ton of reviews online you can check out today, so you can rest assured it’s one of the best gold dealers on the market today.

You can trust this company to buy gold since it has an A+ rating in the Better Business Bureau, one of the organizations with the highest prestige regarding reviewing gold dealers. Goldco has several testimonials on its website, and apart from this review, there are many other review websites that speak highly of this gold dealer.

Main Features:

  • Gold and Silver IRAs
  • Free investment kit
  • Free consultation of clients’ portfolios

—> Visit Goldco 

#2 Best Gold Dealer: American Hartford Gold

American Hartford Gold Group

The second company we will review on this page is American Hartford Gold. This is the overall best online gold dealer you can go for in 2023.

Working with this company is simple, as you only need to call one of its executives and tell them your financial needs, listen about all the offers this company offers its clients, and receive a delivery of your order.

American Hartford Gold offers free shipping, which means you don’t have to pay any additional money for the gold dealer to take the gold and silver coins you want to the storage place.

Regardless of that, you would need to spend some money on storage fees if you want to buy physical gold.

As for the gold coins this company offers, clients can buy:

  • Gold American Eagle
  • Gold Canadian Buffalo

It also offers silver coins, so its clients can buy:

  • Silver American Eagle
  • Silver Canadian Buffalo

The only problem about this company is that it doesn’t offer other precious metals such as platinum coins like other companies such as the Money Metals Exchange or American Precious Metals Exchange do.

Now, what else could make a gold dealer like American Hartford Gold better than the other two we just mentioned? Overall, there are special benefits and features that we think will enhance your investment experience. Let’s stake a look at each one.

First, the company’s buyback commitment feature allows you to sell your precious metals with no fees and no overwhelming processes. Moreover, if you make a qualifying purchase, you may be eligible to receive up to $10,000 in free silver, which is not something other precious metal dealers have on their offering right now.

Another thing we like about American Hartford is that it takes the privacy of its users seriously. You can rest assured that your transactions with gold coins won’t be shared with any public or private entity; all you do within this website will be your business only.

If you want to make a rollover, then we have excellent news for you. The company offers a 100% free IRA rollover option for all clients. Moreover, it offers free maintenance, storage, and insurance for up to three years. If you want to make sure you’re eligible for these benefits, you can contact one of the company’s representatives and get started.

Now, let’s consider reviews. What do we have for American Hartford Gold? According to its official website, the company has delivered over $1.5 billion in gold and silver assets, which has allowed the team to get hundreds of positive reviews.

American Hartford Gold has an A+ rating in the Better Business Bureau, but if that doesn’t convince you, it also has positive ratings in the:

  • Business Consumer Alliance
  • Trustpilot
  • Consumer Affairs

Moreover, the company is a three-time winner in the Inc. 5000, which speaks highly of its reputation.

If you want to have the best experience possible with your gold investments, then we can’t recommend American Hartford Gold enough. Take a look at its website, check if its offering is appealing to you, and contact a representative to get your transactions started.

Main Features:

  • Rare coins and bars
  • Reduced shipping costs
  • Customized solutions for its clients

#3 Best Gold Company to Buy Gold from High Net Worth: Augusta Precious Metals

Augusta Precious Metals

Finally, we have Augusta Precious Metals, which is a company that allows you to buy gold from high net worth, making it stand out from many of its competitors.

Most companies offer special deals that make gold more affordable for clients, but they also give people fewer benefits than other companies. Augusta Precious Metals focuses on offering special payment options for people of all budgets.

This company works with financial experts that will recommend to their clients the best things to do to diversify their portfolio correctly.

It’s difficult for amateur investors to make wise financial moves, even if they work with the best online gold dealers on the market. The reason for that is that they don’t know the true consequences of each investment they make, so they end up losing a lot of money after making several investments.

Even if that’s not the case, they have to spend additional money to hire a financial expert to take their case. That’s an excellent investment in the long run if you want to buy gold online to improve your financial situation in the future, but you need to have the money to invest in an online gold dealer and a financial expert to guide you through the entire process.

You don’t need to do that when you work with this online gold dealer, as it already offers that service to its users.

The process to start working with this company is simple. You only need to schedule a consultation with an agent, meet them, get the free gold and silver educational information they have to offer, and go through an IRA processing process.

After that, get started with your investment strategy, and get a confirmation from your agent to start buying gold online.

Something you should keep in mind about this company is that its prices aren’t posted online, which may be considered a lack of transparency. You can, of course, contact the company to know the prices of all its assets, but some aren’t comfortable with that.

Moreover, the minimum investment required for Augusta is $50,000, which may be considered excessive for a gold dealer, especially considering there are other options on this list that offer lower minimums.

However, if you’re rolling over your funds from a 401k or an IRA, this may not be such a problem. In the end, it all comes down to what your goals and needs are.

As with Goldco, Augusta Precious Metals has proven to be one of the best places to buy gold online, as it has top ratings in reputable websites like Google My Business, the Business Consumer Alliance, and even the Better Business Bureau.

If you look for other reviews online, you will also find that this company rarely has complaints and does its best to offer top-notch service to everyone. Overall, we believe this is one of the most reputable gold dealers you can consider in 2023.

Main Features:

  • IRA processing
  • Help from financial experts
  • Competitive prices
  • Offers high net worth deals

What Are the Benefits of Buying Precious Metals Today?

Precious metals are an excellent investment for both amateur and experienced investors due to all the benefits they bring to the table. Besides that, understanding the basics of this asset is not that difficult even for people who don’t know that much about trading or investments. While this doesn’t mean that investing in gold, silver, platinum, or palladium is a breeze, it certainly is easier to understand that most people make it to be.

All you need to get started is patience, set a budget, and find the right professional to work with. Now, let’s take a look at a few benefits that come from investing in precious metals, especially gold.

Gold often works as a safety net against inflation. When other assets on the market go down in price, the price of gold goes up or stays stable. In a nutshell, gold can give people the opportunity to recover the money they could potentially lose due to inflation. Keep in mind this doesn’t mean that you should put all your eggs in one basket; if you truly want to succeed as an investor, you must definitely invest in other assets besides gold.

Apart from that, the liquidity of these assets allows their owners to sell them whenever they need any additional money or need to get out of an ordeal. Gold is an asset that has been around for thousands of years, and people are still using it today for transactions. You can rest assured that finding a gold buyer when you need it the most won’t be hard at all.

If you’re still having doubts, you would only need to see how governments and companies have used precious metals in the past to save themselves from economic crises.

Precious metals – and gold, more specifically – have held their value over the years. The safety and historical value that this asset provides are priceless compared to more volatile assets on the market.

Does this mean that you should always focus on gold rather than other precious metals? Not necessarily. Gold is, by far, the most popular option for most investors, but it can also be quite expensive for those who are starting to diversify their portfolio.

Silver, on the other hand, tends to be a more accessible option for many people, so you can consider starting there and then working your way up. Some of the options we listed here also sell silver bullion, so there’s nothing to worry about.

Are There Any Drawbacks?

As with everything else in life, investing in gold coins or other precious metals comes with its cons. First, buying any kind of precious metals could be expensive, depending on where you look, so we don’t recommend them as an initial investment.

Since most precious metals hold their value even during times of financial turmoil, it’s not strange to see that they’re hard to get. The entry barrier that involves precious metals is more complicated than the one for other assets, but we can assure you it’s worth it.

Another “drawback” to consider is storage. If you’re buying physical precious metals, you have to store them somewhere safe. The best option, most of the time, is to pay a fee to store your assets in a safe storage facility. Even though these fees are reasonable most of the time (considering the type of investment you’re making), they may not be so appealing to some investors who want to save money.

The other option you have is to store your gold at home. While that option is more affordable, there are many risks of doing that, including theft, natural disasters, and more. Moreover, if you’re buying precious metals for your self-directed IRA, for example, you can’t store them at home, as the IRS doesn’t allow it.

Doing that will result in penalties and additional taxes, so either way, you will end up spending more money than you expected.

Overall, these are considerable risks that come from investing in gold, but we think that the benefits are far more important. If you do everything correctly, you would have the upper hand in times of financial uncertainty, which gives you peace of mind.

Are Online Gold Dealers Better Than Physical Stores?

It’s normal to wonder if it’s best to get precious metals or gold coins from physical gold dealers rather than online ones. With the popularity increase of online stores, many people see them as more convenient than going to a brick-and-mortar store. However, other people still consider physical stores ‘safer.’

When someone goes to a physical store, they can see what they are buying before making the transaction, so people feel safe buying products there. Moreover, they could talk to a team representative in person, which often gives them more peace of mind when making such an expensive purchase.

Regardless of that, online gold dealers offer many benefits physical stores don’t have. Firstly, they often have a wider selection of gold coins and bars than physical stores, as they have access to bigger providers.

Furthermore, buying gold from the best online gold dealers lets you buy gold regardless of where you are. Thanks to that, you don’t have to travel to other cities or countries to get the products of your preferred gold dealer.

Naturally, there are some benefits physical gold stores have over online ones. The main benefit is that you often know they are not scamming you or trying to give you something they don’t have. You can always see the products you are buying, as well as negotiate the original price of the gold you buy.

On top of that, physical stores are often more transparent than online ones, which makes them safer for everyone.

Nevertheless, the companies listed on this page are transparent for the most part, so you don’t have to worry about losing your money. Generally speaking, you won’t have any issues with online stores, as long as you do proper research and do your best to find a gold dealer with a good reputation and a considerable amount of positive reviews.

Both online gold dealers and physical stores support selling gold and other precious metals, which also allows you to profit from the liquidity of your assets. In the end, the best option will be the one that fits your goals and needs the best, but if you’re looking for excellent online dealers, then the ones mentioned on this page are worth it.

Are Gold Coins a Suitable Investment for You?

It depends on what your goals are. Gold, in general, is an excellent investment for those looking for asset diversification. This asset, for example, is less correlated to ones like bonds or stocks, so it’s not as affected by harsh movements in the market.

However, gold comes in different forms, so which one is right for you? If you want to invest in an asset with more historical or cultural value, then gold coins may be perfect for you. There’s a wide variety of coins you can choose from, which can make the experience much more exciting.

Overall, gold coins tend to have more ‘collective value’ than gold bars. Now, if you don’t mind any of that, then you’re good to go with either coins or bars. Choose the option that you prefer (or you can get both!)

Bottom Line – Get Started with Your Gold Investments!

Investing in gold and other precious metals will always be scary the first time. However, don’t let fear get over you, and discover the exciting world of precious metals.

All the options mentioned here will be excellent to cover most investment needs. If you’re looking for the best option possible for gold, then American Hartford Gold will certainly do the trick.

We hope this guide has helped you find a suitable option for your needs!

Tim Schmidt


Tim Schmidt is an Entrepreneur who has covered retirement investing since 2012. He's also a published author, and his views on investing have been featured in USA Today, Tech Times, The Huffington Post, Nasdaq, and many more.